Umandi
An integrated brand experience spanning naming, identity design, customer experience, and opening-event planning.
From the idea to a complete brand system
The Umandi project covered naming, identity design, customer experience, and opening-event planning. The case study follows the brand from its Arabic and Latin logo system into physical touchpoints and materials that shaped the launch experience.
The available material was reorganized into clear visual boards highlighting the logo construction, color palette, and identity applications used around the opening. The source files did not include an original documented logo sketch, so the website presents a visual reading of the mark based on the available assets without describing it as an original sketch.
Growth partnerships
start with a conversation.
We’re ready to explore the underused opportunities within your brand and redesign its path to growth.
Fatimah Alansari
For strategic consultations and partnerships